The One-Stop solution from photography, design to marketing
DesignMust is your one-stop solution for designing and building your website. No more hassle with various vendors for photography, copywriting, web design, marketing, and hoping all the pieces will fit together eventually.
DesignMust can craft your brand image consistently through words, design and video that lets your brand truly shine in a uniform message.
This portfolio is a selection of past projects to give you an overview of what DesignMust can do for you.
The one-stop solution from photography, design to marketing
Are you still outsourcing the various elements needed for a complete design to different vendors – one for photos, another for copywriting, yet another for text layout, branding, marketing and other visual assets, and one more to produce your videos?
I can take care of all of these processes collectively, allowing for better brand consistency, smooth progress and much better efficiency.
I can help you bring your vision to life as a one-stop powerhouse, drawing on my eclectic experience across media.
This portfolio is a selection of past projects and achievements to give you an overview over my skillset and a taste of the quality of my designs.
M&K Wakui
Web design
Site Outline
M&K Wakui is a dealership specializing in classic Rolls-Royce and Bentley vehicles, operating primarily in Tokyo. On this newly established website, visitors can explore available vehicles for sale.
Scope of Work
- Server setup and configuration
- Information Architecture (IA)
- Wireframe creation & UI/UX design
- Website development and creation
- Photography, editing and color grading
Design
Consistent Branding and Design
Color choices, font selection and overall design language are matched to the image of a classic car dealership.
Photography
Consistent From Photography To Editing
SNS
SNS Marketing & Traffic Generation
Design
Consistent Branding and Design
Color choices, font selection and overall design language are matched to the image of a classic car dealership.
Photography
Consistent From Photography To Editing
My image edits are not just for tweaking the ‘look’, but to make sure the color grading is in line with the branding.
SNS
SNS Marketing & Traffic Generation
Managed the operation of SNS accounts, worked on traffic generation through advertising, and implemented SEO measures in tandem with the website.
Garage Italya Web Design
Site Overview
Garage Italya is a well-established dealership that has been offering Italian cars, from new to classic, for over 40 years. Currently, the company primarily engages in car imports, acquisition, and sales.
Scope of Work
- Server setup and configuration
- Information architecture (IA)
- Wireframe creation and UI/UX design
- Website development and construction
- Photography, editing, and color grading
- Copywriting and content creation
WordPress Backend
Intuitive Updates
I setup a WordPress system that allows clients with little web knowledge to easily update information such as inventory vehicles. Not only imagery but also product descriptions and vehicle specs can be updated effortlessly via simple input templates.
System & Functionality
Smart Contact Forms
The contact forms on the site correspond to each page, and automatically capture which page the user was visiting when using the contact form.
Design Optimizations
Beyond ‘Just’ Responsive
For desktop, tablet, and mobile versions, not only the sizes but also the layout and design are individually adjusted for optimal legibility and layout on each device.
WordPress Backend
Intuitive Updates
The contact forms on the site correspond to each page, and automatically capture which page the user was visiting when using the contact form.
System & Functionality
Smart Contact Forms
The contact forms on the site correspond to each page, and automatically capture which page the user was visiting when using the contact form.
Design Optimizations
Beyond ‘Just’ Responsive
For desktop, tablet, and mobile versions, not only the sizes but also the layout and design are individually adjusted for optimal legibility and layout on each device.
Z Media Japan
Work As In-House Designer
Website Overview
Z Media Japan is a media outlet specializing in creative content related to racing and cars, founded by former Japanese F1 racer Kamui Kobayashi. I joined the company as a photographer and designer, after an offer from Kobayashi.
Scope of Work
- Video production and photography for races
- Photo editing
- Identity design for each racing team including racer logo
- Company logo creation
- In-house website development
- SNS management
- Proposal document creation
- Racing team website development
Graphic Design
Custom Branding & Design For Each Racing Team
I designed the graphics tailored to each team’s branding and colors. Primarily, I created designs for race rankings, results, and race announcements.
Photo Shoot
Photography That Puts You At The Center Of The Action
Selecting the optimal lenses for racing photography, and the right shutter speed makes all the difference for an immersive picture. Additional color grading was done to create these unique pieces.
Logo Design
Impactful Logo Design
I created a logo to represent the company in an easily recognizable way, whether just through the logo mark or the whole logo type. This logo was also applied to the body of the race car, since Z media was a sponsor of the racing team.
Graphic Design
Custom Branding & Design For Each Racing Team
I designed the graphics tailored to each team’s branding and colors. Primarily, I created designs for race rankings, results, and race announcements.
Photo Shoot
Photography That Puts You At The Center Of The Action
Selecting the optimal lenses for racing photography, and the right shutter speed makes all the difference for an immersive picture. Additional color grading was done to create these unique pieces.
Logo Design
Impactful Logo Design
I created a logo to represent the company in an easily recognizable way, whether just through the logo mark or the whole logo type. This logo was also applied to the body of the race car, since Z media was a sponsor of the racing team.
Corporate Website
Showcasing Creative production capability
I created a branded website to showcase the styles and capabilites of Z media as a creative company. The information arcitecture and a clean layout make sure the site is easy to understand & navigate.
Design Approach
Clean Look & Consistent Design Language
The website designed is kept consistent in appearance from logo to layout to company branding. Through its unique fonts and color choices the website is immediately recognizable as part of Z media Japan.
Corporate Website
Showcasing Creative production capability
I created a branded website to showcase the styles and capabilites of Z media as a creative company. The information arcitecture and a clean layout make sure the site is easy to understand & navigate.
Design Approach
Clean Look & Consistent Design Language
The website designed is kept consistent in appearance from logo to layout to company branding. Through its unique fonts and color choices the website is immediately recognizable as part of Z media Japan.
Photo Shot & Editing
PHOTOGRAPHY THAT TAKES YOU RIGHT THERE
Adjusting the composition, editing, and color grading to match the image of each racing team and racer, I created a sense of speed and the feeling of being in the middle of the action.
KCMG Japan
Web Design
Site Outline
KCMG is a Hong Kong based racing team, active around the world, while KCMG Japan participates in various races within Japan.
Scope of Work
- Server setup and configuration
- Information architecture (IA)
- Wireframe creation and UI/UX design
- Website configuration and deployment
- Photo shooting, editing & color grading
- Copywriting and content creation
- Creation of SNS content
Design • Site Features
Eye-Catching Modern Web Design
I created a simple clear layout, that features the essence of a race team’s immediately recognizable identity and branding. Adding to the original content, I included extra information users may find useful beyond team specs, improving the usefulness and of the site.
Social Media
SNS Integration & Management
Integration with SNS accounts was crucial, adding implemented sections guiding users to SNS accounts for traffic generation in both directions.
I also handled content creation for SNS pages, taking charge of everything from photography to designs and content updates.
Design • Site Features
Eye-Catching Modern Web Design
I created a simple clear layout, that features the essence of a race team’s immediately recognizable identity and branding. Adding to the original content, I included extra information users may find useful beyond team specs, improving the usefulness and of the site.
Social Media
SNS Integration & Management
Integration with SNS accounts was crucial, adding implemented sections guiding users to SNS accounts for traffic generation in both directions.
I also handled content creation for SNS pages, taking charge of everything from photography to designs and content updates.
FLEX Motor
America Web Design
Site Outline
Flex Corporation operates over 50 dealerships primarily focusing on customizing Land Cruiser and Hi-ace models. With the aim of entering the North American market, I designed a website specifically for the U.S.
Scope of Work
- Website UI/UX design
- Color palette selection
- Establish design language
- Image editing
Design Esthetic
Intuitive and Clear Web Design
I aimed to create a website design and layout that customers can navigate intuitively on any device, with a consistent design language, and including the arrangement of vehicles for sale and the use of colors.
Site Features
Careful arrangement of information and text
I organized vast amounts of information, including crucial shop or company details and features directly into the design. This resulted in easy access to a wealth of information without the need for scrolling, condensing the page length, effectively reducing the bounce rate.
Customer Base
Design Geared Towards U.S. Sensibilities
Being bilingual also means being bi-cultural, which allowed me to create a web design that aligns with the design taste of the local market, ensuring that the content conveyed by the Japanese headquarters was retained. The goal was to make the site and services appealing to U.S. customers.
Design Esthetic
Intuitive and Clear Web Design
I aimed to create a website design and layout that customers can navigate intuitively on any device, with a consistent design language, and including the arrangement of vehicles for sale and the use of colors.
Site Features
Careful arrangement of information and text
I organized vast amounts of information, including crucial shop or company details and features directly into the design. This resulted in easy access to a wealth of information without the need for scrolling, condensing the page length, effectively reducing the bounce rate.
Customer Base
Design Geared Towards U.S. Sensibilities
Being bilingual also means being bi-cultural, which allowed me to create a web design that aligns with the design taste of the local market, ensuring that the content conveyed by the Japanese headquarters was retained. The goal was to make the site and services appealing to U.S. customers.
PLEADY LAB
Logo Design
Design Outline
I was in charge of the logo design for Pleady Lab, a sports gym for children and toddlers. The design was created for use in flyers, station signs, SNS, icons, and other promotional materials. In addition to the logo design, I also handled branding and other related tasks.
Scope of Work
- Establish Brand Image
- Logo Design
- Typography
- Pictogram Design
- SNS Content
- Graphic Design
Color
Typography
Color
Lime Green
RGB: 207,233,1
HEX: CFE901
CMYK: 25,0,92,0
Light Blue
RGB: 30,127,235
HEX: 1E7FEB
CMYK: 76,45,0,0
Black
RGB: 0,0,0
HEX:000000
CMYK: 0,0,0,0
Typography
SF Pro
Hiragino Sans
Icons
Design that can be used in two-tone colors and monochrome. Also usable in spot colors.
Pictogram Designs
Instantly recognizable icons
CINEMUST
Productions
Website
Company Outline
Shooting and editing for industry standard broadcast quality.
Shooting of advertising and promotional videos.
Scope of Work
- Video production
- Video editing
- Photo shooting and editing
- Web design
- Information architecture (IA)
- Domain name acquisition, registration, and management
- Hosting setup and management
Pristine Video Quality
It’s not just the gear
We shoot with truly professional equipment such as cinema cameras and prime cinema lenses, but it’s not just the gear, anyone can go out an buy expensive stuff. Our editing process puts a lot of emphasis on professional color grading. This is how we achieve a cinematic look and create truly exceptional visual quality. We don’t stop there: sound design is another important element of an immersive experience.
Pristine Video Quality
It’s not just the gear
We shoot with truly professional equipment such as cinema cameras and prime cinema lenses, but it’s not just the gear, anyone can go out an buy expensive stuff. Our editing process puts a lot of emphasis on professional color grading. This is how we achieve a cinematic look and create truly exceptional visual quality. We don’t stop there: sound design is another important element of an immersive experience.
Photography
Car Photography Examples
I have also photographed used car dealerships and owners’ cars. I tailored the color tones and styles of each photo to meet the needs of the respective customers, resulting in unique images crafted for each vehicle.
Beyond BREVITY
E-Commerce Website
E-commerce website for the apparel brand ‘beyond Brevity’, focusing on simple and minimalistic designs.
Scope of Work
- Building and configuring the server
- Installing the CMS
- Information architecture (IA)
- Wireframe design
- UI/UX design
- E-commerce system integration
- Payment system integration
- Setup for on-demand production of products
Payment
Supporting the latest payment systems
In addition to supporting payment through major credit card companies such as Visa, JCB, and Mastercard, we have also integrated the latest payment systems like Apple Pay, to make payment more accessible to younger customers.
Simplified
Integration on-demand manufacturing
Upselling
Recommended products to increase conversions
Designs for casual wear & miscellaneous goods
I created graphic designs for the summer collection of beyond Brevity, in their minimalistic style. The designs were intended for various products including clothing, towels, smartphone cases, water bottles, and more.
Designs for casual wear & miscellaneous goods
I created graphic designs for the summer collection of beyond Brevity, in their minimalistic style. The designs were intended for various products including clothing, towels, smartphone cases, water bottles, and more.
Summer collection commercial shooting
Summer collection commercial shooting
I shot, directed, edited and color corrected the video for the summer collection promotion. I also created paid ad designs for Facebook and Instagram.




















































